Tag Archives: Product Owner

Product Manager vs Product Owner: Roles, Differences and Salaries

If you have spent time in agile or project management, you have probably come across both the product manager and product owner titles. They sound similar, they are often described in similar ways, and both are sometimes called the CEO of the product. But they are not the same role, the responsibilities differ and as it turns out, so do the salaries quite significantly.

The Salaries

Product managers earn between $272,000 and $326,000 a year, and more in high-growth environments where stock and bonus considerations come into play. Product owners earn an average of $107,000 a year in the US. Both are strong salaries, but the gap is significant and comes down to scope.

What a Product Manager Does

Sharif Mansour spent 16 years as a product manager at Atlassian, the company behind Jira. He describes the role as driving the development of a product, defining its strategy and building out its roadmap and features.

In practice that means identifying and understanding user needs, monitoring the market, developing competitive analyses and aligning those insights into a clear product vision. From there the product manager prioritizes features and capabilities to deliver on that strategy, aligning stakeholders and teams to turn it into reality.

What a Product Owner Does

The product owner role comes primarily from agile and scrum. The Scrum Guide describes the product owner as accountable for maximizing the value of the product resulting from the work of the scrum team.

In practice the responsibilities look similar to a product manager: developing and communicating the product goal, creating and prioritizing product backlog items and ensuring the team is always working on the highest-value features. The key difference is scope. A product owner typically works with one team on one product. A product manager often oversees multiple projects or multiple teams, operating more like a program manager across the product landscape. That broader scope is largely what drives the salary difference.

Both roles require a strong understanding of the user, the technology and the business. If you are closer to a single agile team, product owner is likely the more relevant path. If you are thinking about product strategy across a broader organization, product manager is the direction to explore.

– David McLachlan

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Scrum Roles & Responsibilities

There are Three Main “Roles” in a Scrum Team

Scrum is one of the main frameworks that make up Agile as we know it today – but it is not the only framework.

Agile has also expanded in use outside of development teams, and into general knowledge work, design, research, or anywhere else an iterative and incremental approach to delivering value is needed.

The heart of a Scrum Team is the Team.

The Team

The team are traditionally Developers, but today they can be anyone involved in creating the increment of value that the team are delivering. Team members are often “T-shaped”, where they have a broad range of skills and one deep specialty, like a capital letter “T”.

The Product Owner

The Product Owner is responsible for the value the team delivers. This is called the Product Goal. They do this by creating a backlog of usable, customer-valued features or “increments” that the team can deliver, and prioritizing this from highest value to lowest value (sometimes adjusting for effort also). This is called the Product Backlog.

They ensure the Product Backlog is transparent to all and well understood by anyone who needs it.

The Scrum Master

Is the “Servant Leader” – they serve the team by removing blockers (escalating to their network or helping the team problem solve as a neutral third-party facilitator). They also facilitate many of the team ceremonies such as the Daily Stand-up, Sprint Planning and Retrospectives – but they don’t have to if the team is mature enough to do this on their own. They focus on the team’s growth, looking for ways to help them improve in their chosen field (e.g. development, analysis, business value etc.) and in their Agile way of work.

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