Recognise disruptors before they become a reality.
Lean CX is a step by step framework for Operational Excellence and how it relates to disruptive companies and technologies – especially as they grow and are ready to scale.
Disruptive companies are those that can deliver something a customer wants faster, cheaper, with better quality and sufficient brand recognition. Think McDonald’s in the 1950s, the model T Ford in the early 1900s, the Apple iPod in the early 2000s or the iPhone in 2007, Uber disrupting the cab industry, Netflix disrupting DVD hire and Amazon disrupting retail.
All of them have at least three of these four in common:
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